THE CHALLENGE

How do we create a neutral brand that connects all the denim lines within the group (Agolde, Pistola, Diesel, etc...)? How do we build a strong identity without overshadowing the colors and photography of the existing denim collections?

THE OUTCOME

We developed a neutral brand language aligned with current denim trends: natural indigo and washed tones.
 Featuring photography that highlights fabric textures and craftsmanship, alongside a website that reflects this aesthetic.