I saw AI as a powerful creative tool—not something to fear, but something to play with. As a creative, you can wait for a brief, a client, a full production… but that usually takes time, budget, and a small army. With AI, I get to build, experiment, and put ideas into the world on my own terms.

That said, AI still has major limitations—so every time I generate a visual, there are countless variables to control. It’s not as simple as clicking a button; it takes intention, direction, and a clear creative point of view.